And service design becomes a generator
Mar 6, 2024 22:24:03 GMT -8
Post by account_disabled on Mar 6, 2024 22:24:03 GMT -8
Of those memorable experiences that we want to achieve in the consumers of, for example, insurance companies . When we talk about insurance companies we are referring to those that can offer different types of policies, including for: automobiles motorcycles home life among others. And, precisely, when hiring a service of this nature, people seek to protect something that they consider valuable. How important is it to provide excellent service from start to finish in this area? Why is service design key to strengthening the trust of users of this type of policies towards organizations? What makes them lean more towards one company or brand than another? Design of financial services the digital customer experience design services to help people the digital era has given many sectors opportunities for growth, and adaptation to others.
Insurance companies are part of the group of those that had to adapt to the contexts. Why do we say this? We will give a brief example that makes a difference. The pandemic has caused many people to stay at home and work from home, having their own office within their home, but also their normal, daily life. In argentina, during 2020, many renowned companies increased the purchase of home insurance by 47%, a figure higher Buy Bulk SMS Service than previous years. The reasons? Because people spend much more time at home and value that space more, they accumulate more goods inside and decide to protect them. Generally speaking, in latin america, a study revealed that the total portfolio of premiums written in dollars in the region (excluding panama) grew between 8% and 9% at the end of 2021. And 2022 has even higher numbers, where insurance acquisition continues to grow. The offers in insurance services are many, as are the companies that are responsible for marketing this type of products.
Now, what to do to lay the foundations for a new paradigm for generating good experiences and positioning yourself against the competition? Of course, think about the client, the user, the employees of a company, the suppliers, the way you talk to consumers. In conclusion, in service design we always aim to help people make decisions and provide them with security, in something as important as the protection of precious things. Why good service design is key in insurance companies customer experience in the insurance sector is perhaps the area with the greatest potential for change in insurers. As in other sectors, where many companies already claim that their main area of competition is cx, optimizing it in the insurance sector is today an important strategic decision to achieve success. And this improvement in the customer experience also comes hand in hand with good service design.